SE better do something or the game will drop dead

[Gramul]

I think what he was trying to say was: Can you bring them back sooner than 2013? Because if you can't, then I'm going to quit too.

Well.
No.
Come back at 2013. Or not. Whatever you want, you're old enough to make your own decisions and your mother and I are very proud.

The fact is, 2.0 is the "something" that they're doing to get people back. The mid updates and umbral events are to keep people still playing invested and to give those paying an upper hand when 2.0 actually hits.