Why?

Very simple , there is SO MUCH to do that I feel it's never ending. Plus it's fun!
There's tons of crafting
Dungeons
Weekly stuff
Savage
Primals
Gathering
Etc

It's like a cycle that doesn't end . I find it pretty fun. I've been playing since Beta and tbh this is my first MMO and to me this is the best Final Fantasy (after XII) I have ever played.

Remember this game provides a ton of stuff to do rather than a lot of stuff I want to do. That's what I like because it motivates me to do stuff I never dreamt of doing or liking.

Love the game