Why do they even have a "Report cheating" option in-game when I'm told not to use it?

[KageTokage]

Whatever stance they're taking, it clearly isn't working, because there are frequent complaints of the same players getting away with botting, hacking, win trading, etc. for months, if not years on end despite being reported multiple times, sometimes by multiple players.

I've been reporting the same three bots on my server for upwards of a year now, but they're still going strong and now currently trying to expand their activities judging from the sprouts in their guild that are botting FATEs to level as I speak.

Something seriously needs to change, because I really don't understand why they can be so prompt in dealing with harassment reports, yet seemingly overlook cheaters entirely.