How's Ultimate?

[kikix12]

While the dungeons are easy and certainly, and it's just pull as many adds as possible. The money put into them is worth more than making content that maybe 10k out of 500k will take part in.

Extremely wrong. Most people WILL burn out, no matter how much fresh content Square Enix will chug out. It is the HARDCORE gamers that are the most constant stream of money. They may not be numerous, yes, but they can be depended on for years. This is how all games (other than Buy Once, Play for Life ones) work.

Second, it is vastly superior business-wise, to cater to as wide an amount of community as possible. But unlike how you think, catering to part here and to part there IS better. As an example, let's think of the PvE and PvP. The two major content types, many players preferring one over the other in a significant amount. Let's, for the sake of argument, say that you have 100 people interested in PvP, 100 people interested in PvE, and out of these 50% of each like both. Now, if a game is 100% PvE, you have 100 happy players, 50 decently amused players that will get bored more easily and 50 players that will not touch the game. The exact same if the game is 100% PvP. But what happens if the game have PvE and PvP, both being viable in a significant deal?! You get 200 people, 100 of which will play it for years with little risk of getting bored for long, and 100 mostly quite happy with some hiccups here or there.

Making content of varied types, especially one that does not force players with other preferences into it, is very much worthwhile financially, even if there is a small amount of people. If difficult raid content like this will become more numerous, it will draw hardcore raiders that wouldn't even bother trying the game, it will strengthen the "hold" on the ones that are already playing it, and it will hardly have any effect on the majority that would not even bother trying, like you or me.

Proof of that?! Easy. Just ask a bunch of people what they like most in the game, what keeps them playing the most, and ignoring the "community and friends" answers (since they are not game-relevant), you will notice quite some variety to the answers. And the same if you will ask about the part of the game that they could not possibly care any less than they do. And you'll notice then that the same things that are irrelevant to some, are exactly what holds others interested.