Honestly, it has to be said that when there was no XP offered, we didn't have anywhere near as many issues with botting or people just making half-hearted efforts "'cause I get XP either way." PvP functioned as a solid, if not undersupported and unrecognized endgame activity.

Because I understand the desire to allow players in as early as 30 - and with plans to make it possible from even 1 - it might do well to split the queues. Have a leveling queue and an endgame queue. There ARE people that PvP for reasons other than leveling, and enjoy it for more than a substitute for other content that gives more XP anyways. But I can't stress enough, we didn't have half these problems back then, and the overall quality of sportsmanship, let alone competitive spirit was MUCH higher.