In game mog kiosk?

[Sakuraluna]

Eh? Unless you're talking about jump potions, everything else in there is either exclusive glamour-only items or past seasonal events that will not be available in the future.

There is literally nothing remotely close to pay-to-win items in the cash shop excluding jump potions, which aren't the case because they only catch you up to the most recent expansion - they don't put you ahead.
Regarding jump potions themselves, it's a pretty huge journey from lvl 1 to 70 and the story that goes along with it. I am totally not surprised that people use jump potions to skip a bunch of that.
I wouldn't personally, but they are there for a reason and they haven't destroyed the game or anything . . .

Well, like I said, it's arguable. You've just supplied the argument. As to whether or not those potions approach pay to win, that's up to personal perspective. They do help newer players catch up to their friends and whatnot, but I feel that there are changes that could have been made to the same effect without pushing those players toward the cash shop. For instance, we didn't have to be fully leveled to 60 and finished with both ARR and HW questlines in order to access SB - that was a choice made by SE. FFXI never required that level of completion for any of its expansions. I remember reading in an interview somewhere that the devs weren't initially planning to gate SB so severely.

I'd expect an in-game cash shop button to be accompanied by ads pointing to it, but also by game content designed to make it more appealing in the same way that the jump potions were accompanied by an insane level/story grind. And if anything, I wouldn't want to be pestered by all of that each time I log in.