If the devs came out and said "we plan to introduce many forms of endgame, it is a priority that we provide challenging content to all groups of players. We are going to implement XYZ for 2.0 we are going to have many free roaming HNM's that require large scale player involvement and strategy to tackle. We are going to introduce a RELIC system for the player who wishes to put in years of work for a very long term goal" this would make me a FFXIV fan and player for life.

tldr: I want content that is more then a spammable 5min. zerg where I can't bring my mule in to the fight and come out w/o a death.