As long as Square-Enix has been a company, or Square Soft and Enix Productions, I don't think they've ever changed their policies. I don't know many companies, including Sony or Xbox who do change their policies on purchase refunds similar to that. It'd be nice is Squeenix did, but I don't see that happening anytime soon :/

Best buy I can understand, and even Walmart. But looking at companies that are not often retail stores, is there one like Konami, or even EA that have done similar things like that, or allow for maybe a one time refund on a item bought less than 24hrs ago? Maybe even a 7-14 day purchase refund?