MY suggestion on Company's... they may be called "Grand" but overhype will lead to massive rage on the forums.

Sorta like how the quest where going to be awesome, gamesaving, the best thing since sliced bread they would give us butt loads of sp/xp with voiced HQ cut scenes with long story arches displayed in a way no mmo has ever done before.... Yea the expectations where set a wee bit too high on those.

Until you told by square what exactly it will be or you actually see it in game assuming it will be uber awesome will only result in over hype and disappointment... this will make a decent update seem horrible due to falling way below expectations.