At this point you're just being nit-picky, in a general field of information that doesn't require it. We all know it won't last the entire duration of 20seconds, but it's a consideration that can be taken into effect. Walking Dead buff is on purpose, and intentionally used properly, it can effectively lead to an additional near 10 seconds of healers ignoring you.
I listed an -average- potency gain of 10. As stated in the math this will not always be the case. If you read the math, you'd understand that. Every 3 TBN uses it will even out to 10 potency gained, and the cycle resets. Since you didn't read the math, I'll clarify it really quick - (110-40-60) = 10. As I stated within the guide, if you want to optimize fully, you have to map your uses, and your GCDs. I'll quote my guide where I stated this, since you didn't read it.
I also talked about its utility in other sections. But again, you didn't read it, apparently.Throughout a fight, you’ll only know which GCDs you have replaced depending on which GCD you end a fight/phase with. Note, that this math does not equate to Bloodspillers gained naturally, as the (-140) modifier will not be present, and naturals are always a gain when used.
Overall, TBN guaranteed Bloodspillers averages out to a 10 potency gain when used regularly throughout your rotation. At some points it will be a loss, some it will be a gain.