I believe the general idea the dev team wants from the players is to choose a Grand Company who ideals and position sit comfortable with you. It was mentioned in a previous note that Grand company items will never truly be a game breaking or decision making factor once they begin to appoint rank promotions. My best advice would be to just have fun and keep in mind that which ever company you choose, you will be under their banner for the long haul. With that in mind, you can see why it is sorta most important to pick with a group who ideals you can relate to. Happy Gaming ~