What happend is that times have change and SE is lagging behind the times and is playing major catch up. Version 2.0 is going to try to make leveling up more through questing (more like Rift/Wow ect) but they are way behind on it. SE makes a mistake thinking people are still ok with simply grinding all the way to 50 without much context to it. They know they are wrong and are woring on it. I think most people should just take a break when your bored and give the game a new shot in about a year when 2.0 is out. If i was not in a great LS with cool friends I would not keep playing this once they charge thats for sure.