Steam payment HUGE price increase!

[Krustnik02]

The question is how this business goes. When FFXIV was not in steam- there was not a problem. I know for what I'm pay. Then they decide to go in Steam and use regional price policy- and they sold the game ONCE MORE FOR STEAM. I buy once more game to pay regional price, buy once more all exsepcions. But now they said we set all subs the same, without any warning. If all subs are the same- there must be 1 client for PC platform (steam or not). And this is fraud to sold 1 game two times if there are no differences in them.

[Esrain]

I don't think companies like Blizzard and EA loose money because of regional prices. They actually profit from them, because large playerbase is very important for every mmo.

[Sarcasm] Let's reduce prices to 1 USD for north american subscribers because USA and Canada is larger than Japan. [/Sarcasm]
or
[Sarcasm] Let's increase prices to 20,000 JPY because because final fantasy makes better sales in japan. [/Sarcasm]

There may be some rich russian guy spending a lot of money on glamour every month, but if his not so rich friends will leave the game he will eventually leave too. Just making price bigger doesn't guarantee you more money in the end.

There is a difference between making the prices in line with japan, north america & europe and increasing or decreasing the price "just 'cause".

[Texa]

There is a difference between making the prices in line with japan, north america & europe-

The UK playerbase currently pays less than everyone else, including Brazil.

[Esrain]

The UK playerbase currently pays less than everyone else, including Brazil.

For now... Brexit <3.

[Texa]

For now... Brexit <3.

Brexit will probably make the disparity worse and worse as time goes.

Currency value prospecting aside, it's fishy they didn't adjust the UK's prices at the same time as Russia and Brazil's. I can only guess that they do not care since it's not as big of a difference, or they're going to announce that one beforehand which will help rub-in how little SE cares about Russia and Brazil's players. Many people would have been okay with the adjustment if they had just said something first. It's been a week since this has come to notice and they still have not made any official, easy to view and link, statements on the mater.

[Sinistral]

Brexit will probably make the disparity worse and worse as time goes.

Currency value prospecting aside, it's fishy they didn't adjust the UK's prices at the same time as Russia and Brazil's. I can only guess that they do not care since it's not as big of a difference, or they're going to announce that one beforehand which will help rub-in how little SE cares about Russia and Brazil's players. Many people would have been okay with the adjustment if they had just said something first. It's been a week since this has come to notice and they still have not made any official, easy to view and link, statements on the mater.

Doesn't england get lower prices in almost all games due to some national regulations?

[Envell]

snip

Sure, let's just joke about serious matters. You can't just make price big or low, you need to find a middle ground. No one would care if they just adjusted it to WoW level or something, but 300% increase is overkill.
As many already said current price is simple unaffordable for russian player, thats why we got 100 pages full of rage and tears. Russian community will be forced to leave this game, and even most devoted players will do so eventually because their friends left.
Thats what we are trying to tell and hope that SE and western community will understand us.
But if paying the same price is more important than so be it. They should just give their official response already and close this thread.

[Osh1mA]

For now... Brexit <3.

So wait, UK low prices are OK, but not russian\brazils??? wow.

[Alleo]

Well SE can do whatever they want but if this is a good financial decision or not remains to be seen. If these prices would be changed in countries with a high amount of income then the changes would probably turn into more profit because you will have more people that are able to pay the higher price. Yet if you do this in countries that are poorer then I am not sure if this will not just be a loss, especially if your direct competitor is way cheaper. Also if you lose a bigger amount of people you might lose more people that would have spent a bit in the mog station or other stuff next to the sub.

But the biggest hit is probably the reputation and this is really valuable because this goes beyond just one game. A bad reputation can really ruin a company so it would normally be in the companys best interest to have barely any bad press. I might just be one person but I can already say that this news hit me too because I was already not impressed by SE lately and this decision was a major turning point for future purchasing. I will keep my sub (for now) but thats all that I will do for the company. No more other stuff and games from them. So even if the financial loss itself is not that great, I am not sure if they truly calculated the loss of trust and reputation for staying silent on this. (Which is the main problem)

[Texa]

Doesn't england get lower prices in almost all games due to some national regulations?

The UK is paying less because their currency has devalued since the Brexit announcement, it's at a unprecedented low. Here's an article from a year ago about it https://www.theguardian.com/business...the-uk-economy .

Currency devaluation in developed countries is a mixed bag. It makes things more expensive to import and hurts domestic earning, but it can also increase tourism and exports. Japan for example makes an effort to keep the yen low to help tourism. The pound being weak is not recent though and you 'd think SE would have been aware of that when they had their "exchange rate adjustment" ducks lined up.