There IS a lot of customization in the game that people don't take advantage of. Part of the reason I play a "tabby cat" is because I was tired of seeing nothing but pale blondes all around me. We've got hundreds of skin tones but only four faces - so the way to look different is to pick an unusual skin tone and go from there. Only one of my characters is really pale, and I made her the chalk white Roegadyn color so it's still not normal human skin tone. I got a blue lizard, a bright red Roe boy, a walnut colored Lala, a greenish Roe gal, and my main caramel colored tabby cat.