It would have been a more effective PSA if he didn't call people retards and sheep while doing it. Turn /shout filter on = no more being annoyed by people using shout over search, because they would be oblivious to it. How does he know they didn't try searching first? But no, he wants to whine, complain and insult other users because "obviously" people must be doing it wrong, even though /shouting has its merits, just as much as using the search function does.