Exactly. Incentives don't do squat. This way, they HAVE to pick a world and they WILL "transfer off" although it'll feel more like you stayed on the world but half the population just abandoned it.

You have to force people to make a choice, or they won't.

And you can't just force people onto worlds that already exist, because of housing and stuff...their plot may already be taken, etc. So that's why new worlds have to be created in order for it to be seamless. If one of the split worlds becomes too barren, they can get a free transfer to any server they want...except the other half of the split.

Another thing that would really help is being able to transfer housing and FC when doing a world transfer. Also, not having to log in in order to do a world transfer. That'd help a lot, too.