Nope, it's this:

http://na.finalfantasyxiv.com/lodest...669.1480208774

SE announced at 12pm PST (for Aether at least) that they were kicking everyone out for 10 minutes to get rid of the AFK players bypassing the auto-kick timer currently in place on congested worlds. Not sure if Primal announced a similar time, but for Aether, that time was 15 minutes ago.