Why can't it always be like this?

[Shurrikhan]

Why does it matter if someone else wants to rush to get the best gear, so that they can enjoy the content they like, and be as geared as they like? This game is designed so that no one can pull far ahead. As it is, a large number of people are bored with the game as all they do is reach their weekly cap, and then go do something else until the next week.

Consider it like hardcore leveling with periodic competitive periods for fair competition.

With it, it means something to clear on week 1 vs. 2 vs. 3, etc.

Without it, it's a gamble between the fight being mechanically driven or gear driven, and alloting one's time, at the cost of all potentially neglectable sleep, accordingly.