I can't begrudge people who afk in pvp because the incentives equally reward winners and losers. The exp is the same and even if you lose, the amount of wolf marks you obtain is still substantial enough that you don't have to do much of frontlines to obtain the glams you want. The only difference between now and before is that it has drawn more players in, for better or worse but let's not kid ourselves into thinking the pvp of before drew in mostly people who want to win.

As long as SE doesn't make pvp more centric around merit (with the proper incentives) rather than accessibility, you're always going to have those who are in it without a need to win.