I really question the marketing mentality behind this cup. There are no ffxiv players left who have not already besieged their friends, family and probably a good handful of strangers to pick up the game, so they can take advantage of the recruit-a-friend program. So, throwing a 50% off code on a cup, on A Realm Reborn, seems kind of pointless.

The only people who will be actively seeking these cups, are FFXIV players. The big net SE is hoping to cast, which will lure in people who got the cup as part of their regular meal and never heard of or thought about the game, is going to go something like this:


*slurp* eh, who's this guy on my cup? why does he have that stupid helmet? oh 50% off... *sluuuuurp, throws cup in trash*





Note: Sorry, but Garlean helmets were designed by the designers of the ministry of silly walks, they all look silly and are designed to allow them to conquer an enemy by taking their land while they're doubled over laughing.