So, I've seen this problem happen time and time again in MMO after MMO and I'd love if FF14 found a way to put a stop to it. Basically as the MMO grows, its because more people are playing. This is a great thing but it also screws over players when servers are involved, because of servers players are unable to play with their friends or new players. Players in overpopulated servers are forced to either switch servers to play with their friends (losing all their contacts from their previous server) or they force their friends to pay a fee to transfer to their server (it's a $20.00 fee in this game).