Quote Originally Posted by Mhaeric View Post
What game are you referencing?
I was slightly lowballing it in my original post, however...

GW2 outfits are actually 700 gems, which actually comes out to $8.75. All of their costume stuff unlocks account-wide.

I can't check the exact price of Rift items (game is in maintenance atm), but I recall them being ~$7-8. They also unlock account-wide.

WildStar costumes are 790 Protobucks, which is roughly $7 as well. And... again, account-wide.

These games all also have a way to store item appearances without cluttering your inventory, which makes purchasing them appealing. Even more, not only are they b2p/f2p, but you can actually obtain the outfits without ever spending real money. GW2 lets you purchase gems with gold; Rift does the same with plat. WildStar puts an Omnibit price on everything in the store, which is a currency you earn by playing the game at a pretty decent rate.