Mogstation poll

[Mhaeric]

$5-7 per outfit, period - account wide. That's the price point I'm used to in other MMOs..

What game are you referencing? $5-7 is pretty cheap compared to the games I'm used to for full outfits. The only one I can think of in that range that I've played is the original Guild Wars, and that's likely because of the age of the game.

E.g.
Guild Wars 2: Outfits cost 800 gems each, which costs $10 to purchase. Most individual pieces (e.g. just a weapon skin) cost from 300-600 gems which are the $4-7 range.
ESO: Full outfits cost 1000 crowns each, which costs roughly $12 to purchase. Single pieces (e.g. just a shirt or just some pants) costs 500-700 crowns, which costs roughly $7-9 to purchase. It's hard to give an exact price, because it's not possible to purchase crowns to exactly match the cost of the items.
WoW: I don't play WoW, but looking at their store shows that just a single helm costs $15.

FFXIV optional item pricing is pretty comparable to the market standard for current games. Whether or not that standard is something to agree with is another statement entirely.

[Naunet]

What game are you referencing?

I was slightly lowballing it in my original post, however...

GW2 outfits are actually 700 gems, which actually comes out to $8.75. All of their costume stuff unlocks account-wide.

I can't check the exact price of Rift items (game is in maintenance atm), but I recall them being ~$7-8. They also unlock account-wide.

WildStar costumes are 790 Protobucks, which is roughly $7 as well. And... again, account-wide.

These games all also have a way to store item appearances without cluttering your inventory, which makes purchasing them appealing. Even more, not only are they b2p/f2p, but you can actually obtain the outfits without ever spending real money. GW2 lets you purchase gems with gold; Rift does the same with plat. WildStar puts an Omnibit price on everything in the store, which is a currency you earn by playing the game at a pretty decent rate.