How long before they stop putting "optional" items in the game? Think about it. The only thing you need in the game is gear that gets you to your next ilvl or allows you to complete content. Such as dungeon gear, tome gear, and raid gear. Glamour recipes, mounts, furniture, all that is optional stuff that you don't need in or to accoplish stuff in the game correct? So if our sub doesn't get us the things they design and put in the cash shop, why should it any of the option stuff we have now?

I agree people should have to pay for server transfers, name changes, and race changes. But glamour, mounts, dyes and emotes should all be things you don't have to pay extra for. Otherwise, why put any of that obtainable in the game at all?