I made a video doing a actual comparison of prices of FF14 compared to other MMO's in the market today to give the facts on market pricing and if SE truly is charging to much for costumes: https://www.youtube.com/watch?v=YmSIj6tJMlI

DISCLAIMER: I understand that costumes in the MMO's I talk about could be cheaper if you make large purchases of their game currency but this information is factual based on the numbers of single purchases done. Also, I understand that people may have issue with paying for a costume because this is already a Sub based MMO. Remember, these games I mention are not required to have a Sub to play them but additional extremely useful perks are unlocked through them. Hence why a good portion of these game's player base will be subscribers!