http://support.na.square-enix.com/ru...2&tag=users_en
The Game includes software that is installed on your computer, as periodically updated by Square Enix ("Licensed Software"), as well as data that Square Enix maintains on its servers. Subject to your continued compliance with the conditions set forth in this User Agreement, Square Enix grants you a limited license to use the Game.YOU ACQUIRE NO OWNERSHIP OR PROPERTY RIGHTS IN ANY CHARACTER OR OTHER IN-GAME VIRTUAL GOOD, AND ARE ONLY LICENSED TO USE SUCH CHARACTERS AND ASSETS ASSOCIATED WITH YOUR FFXIV SERVICE ACCOUNT SUBJECT TO THE CONDITIONS SET FORTH IN THE AGREEMENTS. YOU AGREE THAT YOUR FFXIV SERVICE ACCOUNT AND ANY VIRTUAL GOODS AND CHARACTERS DO NOT HAVE ANY MONETARY VALUE. SQUARE ENIX MAY SUSPEND, TERMINATE, MODIFY, OR DELETE FFXIV SERVICE ACCOUNTS, CHARACTERS, VIRTUAL GOODS, OR THE SERVICE ALTOGETHER, AT ANY TIME FOR ANY REASON OR FOR NO REASON, WITH OR WITHOUT NOTICE OR LIABILITY TO YOU.Those expectations could only be founded out of willful ignorance as to the nature of the agreement between square and the player. They're rather openly - to the point of putting in bold all caps and underline on the first page of the agreement saying you're getting access to the servers for a limited time and nothing else. They're offering a service of limited a scope, a scope which you can pay them to expand if you wish.4.1 FINAL FANTASY XIV Subscription Fees. In order to access SQUARE ENIX's servers to play the Game, you must agree to a recurring subscription ("Subscription") with a minimum subscription term of 30 days, and pay a recurring subscription fee ("FFXIV Subscription Fee"). Square Enix may offer different subscription plans in its sole discretion. Further, Square Enix may offer you the chance to purchase additional features for your FFXIV Service Account, which we call "Add-ons" or "Options." Add-ons may be subject to either additional recurring fees or one-time fees. A "Recurring Fee" is a fee that will be charged on a recurring basis until you terminate your subscription. A "One-Time Fee" is fee that is only charged once. All fee rates will be posted at http://sqex.to/ffxiv.na.fees and any changes to Recurring Fee rates will be posted with 30 days' advance notice and notice will be provided to the Game community. Square Enix may change fee rates at any time in its sole discretion, and will use reasonable efforts to notify you at least 30 days in advance of any changes to any Recurring Fees. All FFXIV Subscription Fees are billed in advance. All FFXIV Subscription Fees are non-refundable, with the limited exception in Section 4.7 below.
This stuff is all in plain sight and above board. If folks aren't readin' it, well that's their own problem. Perhaps a problem borne of complacency becoming the SOP among consumers these days... but this stuff is all above board.


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