One thing we know for sure is that they're going to lower the hardware requirements to play XIV. Is pulling off better graphics with the new specs even possible?

The art direction of 2.0 seems a lot better but by the time 2.0 is out XIV will already be over 2 years old. Will the new tech be enough to woo in new players in a market where the graphics evolve each year? What do you think? SE seems to promise a lot based on that in-game mock-up shot.