Respectfully, Those that keep saying:

"Those EU players should not be on an NA server to begin with.."

Please, no more thanks.

Many of us play with our friends from the US in large communities rather than pulling them over to EU, because the ping was fine before. Now all of a sudden that has changed and thrown us all in the deep end of lovely 300ms+ ping.

All we are respectfully asking, is that SE gives us an opportunity to move server, ideally for free otherwise it would be mighty cheeky of them.