Too many people throwing matches by sitting at the base or diving headlong into enemy territory and dying when there's 10 seconds left. They may not care because they've got points for days, but for those of us that are trying to climb, it's infuriating and frustrating. Players don't deserve this kind of trolling. If it happened in PVE, they'd be kicked in a heartbeat. In PVP, you can't blacklist them, and even if you did, you're still matched with them whether they're on your server or not.
There's no incentive to want to work together or improve your own skills. I get that you can't force someone to improve in PVP anymore than you can force them to learn their rotation in PVE. But when you the player work hard at something, you should really start to see your efforts pay off, not get curb-stomped because your healer or monk decides to Leroy Jenkins at the last minute.
I guess/hope Stormblood will help remedy this but ranked feast should really consider the individual's contribution to the group when it ranks -- not the group's outcome, because that's nothing but who you're lucky/unlucky enough to get matched with. It doesn't become about pure skill until upper platinum/diamond. There are players that are 2,000+ matches in and not on the leaderboards. Really, it shouldn't be about how many matches you play but how well you perform in them.
What I'd propose is something like a medal system that awards you bronze/silver/gold medals based on your contribution in the match. The question then becomes "how do you define contribution?" Here's an idea --
% healed / % damage done
# of assists / # of kills (the game already calculates this in order to get the minions).
Adrenaline boxes broken (your hit was the last one and it counted for your team)
Wolf Heart box broken (your hit was the last one and it counted for your team)
Points can be allotted to these things and then tallied at the end of a match. At the end of the season they could then be redeemed for items.
People keep suggesting ideas to help keep PVP alive and thriving but hearing nothing -- I'm starting to think we're the red headed stepchild of the development team.