The cash shop always worried me since if it starts going down the wrong path theres no correcting it once it has the game's development in a chokehold. If FF14 turns into another Mabinogi which endgame literally is glamour since no content is worth doing and everyone just AFKs in the main city showing off their cash shop clothes and a cash shop with thousands of clothes,armor and weapons and very VERY slow content updates then Id be quite upset.