Price Reduction =)

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Now, that's not to say in the end it won't be just like dungeon finder. But the fact is that SE has a system in the pipes that will potentially allow you to play with your friends on other servers even on the same character. That's a better option than being lazy and just doing the half-assed option other MMO's do and force us to create new characters for it.

The abomination that was PlayOnline let you have friends on different servers. It would be a nice feature in the friends list to be able to not only see friends on different servers but also queue up a dungeon finder with them. I'm 100% for this.