I'm no journalist, but I do know that if your article's headline has a controversial twist that doesn't quite fit within the context of your article, it'll draw a lot more attention. News joints do this all the time... Looks like it work out for me.

The graphics in FFXIV are definitely the best out of any MMO, but there are some things that should be different. Mainly, shading and water. It won't use any more resources than ambient occlusion. It boggles the mind as to why AO is in there in the first place.