Stop Making Should-Be Achievement Gear.."Optional Gear"

[Theodric]

You do realize that you don't HAVE to purchase OPTIONAL items, right? So who cares if others do? How does that concern you at all?

This has always been a poor counterargument and I say this as someone who has purchased multiple items from the Mog Station as well as from Square Enix's official store. The rate at which new items are added to the Mog Station has increased over time and there's a lot of stagnating content in-game that could easily be refreshed by adding some new items as rare rewards. Take the revamped Diadem, for instance - there's no exclusive rewards in the form of mounts, minions or glamour for those of us who already acquired the pegasus mount and minion the first time around.

...and in a game where most of the content revolves around acquiring interesting looking glamour, minions, emotes and mounts it feels very dishonest to play down the appeal and importance of cosmetic rewards.