I always find it interesting that some people actually like getting taken advantage of to the point of defending it. There used to be a time where 100% of in-game items would be obtainable, you know, in-game in subscription based MMOs. They didn't need the extra money to continue supporting the game.

In my opinion cash shops in subscription based games should only offer services such as transfers, name changes, race changes and the like. You're quite the sucker if you support something like the Red Baron or White Devil recolors for a stunning $12.