Hello here
I have been playing sooo many of the MMOs out there ; in fact, I tried them all except the first generation (UO, EQ, DAOC). I am what some could call a hardcore player, or more precisely an intensive player. I like games, gameplay, community, having to work out a strategy, fix details to achieve a goal : defeating this or that. I dont like loots, I dont care about loots that much.
That being said, i wondered what defines a game ? Is it its universe ? Yes, but some universes are great yet the game fails ... [Hummm.] Is it its gameplay ? Yes, but gameplay is nothing without background. [Hummm.] is it its special features you find nowhere else ? Somehow, but that is not sufficient to define an entire game. Fun goes without saying. A bit of everything ? An alchemy ? sounds like too simple answers.
No. I came up with an answer after talking with a lot of friends from many MMOs. When we talk about the good souvenirs we have, the best ones are always when it was hard! When we struggled for days or weeks to defeat that boss, when we wiped so many times in that dungeon just to succeed in the end. The sense of accomplishment that only something difficult can bring. This forges the souvenir you will have about a game, this makes your players stay in your game, and this creates the legend of it.
To use a metaphore, succeeding in something made "easy" or "for the casual players" by the devs is like quickly smoking a cigarette in the cold. Succeeding in something long and complicated is like having a cigar and a glass of Cognac at 3am with your close friends.
So please, do not take that path of the casual-oriented game a lot of companies seem to take. This will only lead you to the desert of "that other MMO".