Most moeny goes right into Squares collective pockets. If you recall from the fanfests they only recently started reinvesting in the game for the first time. That's the server update for the inventory. But all the time before that? Just pure liquid asset. The budget is fixed and no matte rhow much you buy, the team won't see much of it given back to the game. What would the point be anyways? People already spend hand over foot for mogshop items, they'd be fools to reinvest much more than bare minimum