Is our sub fee not enought

[Kyuuen]

Think most the outrage is not that there is a cash shop and they putting stuff in it, it the price they are charging for the items on top of paying a monthly sub. Lot of people seem to be unhappy about a emote costing $7, now if they lowered that price to say $3 for the emote would there still be people that unhappy? Yes but I think a lot less would complain about it and be more ok with. Least that what I feel is going on, that cash shop for what it selling it ok it just priced too high for be a sub game.

If the cost of the item is the issue then just wait for them to show up on sale. They do occasionally run sales on items in the mogstation if I'm not mistaken.

Probably because they look like total rip-offs now. I've tried to get friends to play FFXIV before, base game + expansion + subscription + items locked away in a cash shop is a very tough sell.

I don't mean to assume, but this sounds like people are simply looking for reasons not to play. While this here is the most likely culprit.