Is our sub fee not enought

[Roda]

Except for the part where most F2P cashshops actually rely on Pay2Win items for the players to buy and manipulate aspects of the game to entice the P2W gambling mentality in order to make more profits. Some companies such as Aeria Games are the most notorious for this.

Nope. (Notice I didn't say all. There are better companies than Aeria and nexon out there) Not wildstar. Not gw2. Not only are their shops mostly cosmetic with sprinkles of convenience, you can earn everything with enough in-game play.