Is our sub fee not enought

[Adire]

So you would rather them switch the game into a free to play game? Any free to play game I've ever played has been garbage in regards to content, graphics and general gameplay

That's all subjective. What's objective is many free to play games have found financial success. If SE finds themselves stagnating with a subscription model, they have two choices. Blend the subscription model and cash shop practices into some kind of hybrid or switch to free to play. If I remained a player, at least I'd still feel like I was getting my money's worth with the latter choice. If I'm paying a sub fee and a substantial amount of content I'm interested in is gated behind further purchases, I will feel very ripped off.

And for the record, I know of F2P games that do some things better in my opinion at least than XIV does them. Housing and combat for example.