I don't socialize in MMO in general so I'm actually glad for the single player like aspect of the game. I'd rather not be stuck with having to join a guild due to certain raid requirement. I absolutely don't mind challenging game content, but I do mind having to work with elitists and others that I'd rather not associate with. Even the best of guilds usually have a few of those people unfortunately so I find them unavoidable unless I make my own guild, which I no longer am interested in doing. Those that are genuinely interested in helping people are too few.