One place where i see SE has missed a golden opportunity is the housing wards. Sure, you might stumble upon one of your close neighbor once in a while, or one of the few RP free company on your server might host an event, but for the most part, they are deserts.
This is the place our characters are supposed to unwind and relax when they are not out saving Eorzea from the most recent menace. There are a few things that could be done to improve the activity there.
First, why not add FATEs that are non combat related (ex: Cleaning up trash, carry fireworks to start a show, cleaning the pool, etc...) that would give players housing credits they could spend to get special furniture.
Then you could add up a weekly ranking for each ward depending on how much points their occupants have won, awarding the highest ranking ward in each housing district a small banner at the entrance that would basicly say "Best Ward in Town"
Lastly, what if you could have an option to set your character in one ward, doing a certain action when you logout? It could be brooming the front of your property or appartment building, or walking around the market area shopping, or just relaxing/swimming in the pool or beach. Sure it might not create social interaction, but it would liven up otherwise empty instances.
Right now, i feel housing districts are for the most part used for three things : Cheap teleportation, Airship/Submarine voyages, and fill the decorating desires of a small proportion of the population (Im not saying its a bad thing, so dont hate me). Having a sense of belonging would help to connect with others and improve the otherwise pretty dry social community.

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