I'll keep this short and sweet. There is little to no presence in the west from SquareEnix for marketing this game. A commercial could do wonders to draw in an audience when Stormblood drops.

Side note: There are no high-quality content providers on any social platforms. I would love to see Square Enix support community content creators and provide incentives of some kind such as stream promotion or linking to player created guides in video / text format.