So has Aether crashed again?

[Valkyrie_Lenneth]

Or... you know... upgrade its hardware. If it has a lot of people playing on it, it stands to reason that they should be able to invest more money in it. I don't see Blizzard having trouble, and they have FAR more people playing than FFXIV has ever had.

You can't just "do a hardware upgrade"

That may be what some of 4.0s budget is for, just like 3.0s.

There's no emotional investment in getting half a tube of toothpaste when I pay full price.

I dunno, you seem pretty upset, that shows emotional involvement.