I fell in love with this game as well.
Aesthetically pleasing (to me), I love the way the language is used, the characters all look very nice and I do not feel like the quests are tedious affairs.
All the little things I have come to unlock so far, such as the hunting log and the ability that you can play every class and job on one character make it even better.

The story itself is good enough for me to sit down and read (most) it, and the fact that it's Final Fantasy is great for me too.
One thing in particular I have to praise is - up to this point at least - the game really makes me feel like I am the hero, something alot of other games can really learn from in my opinion.

I started playing this on a trial basis on the 25th of this Januari, a day later I grabbed the full ARR game and the Heavensward expansion a day after.
Simply adore my Au Ra character.

Currently only level 15 THM and 7 CNJ, but I am literally excited to see what more the game has in store for me.
Also, Chocobo mounts? yes please!