Dueling square? Dueling circle?

Ever since 2.0 ARR launched the English localization has been puzzling. What makes a Final Fantasy title is in the details of the game. The small little minutiae that has always been carried over from game to game is what made Final Fantasy something to care about. And for whatever reason starting with ARR there have been pointless edits to these details and I wonder why? What reason is there to go from Fire Fira Firaga to Fire I Fire II and Fire III???

I started playing FFXIV in 1.0 back in September 2010 and say what you will about that game but even 1.0 kept to Final Fantasy jargon. Little tidbits that made the game feel FF. Many may think who cares? Dueling circle dueling square? is it important? I do, I care and maybe for those of us who do we can let the Development team know somehow. Maybe they can read this thread and revert to proper FF lingo.