Motivation for raiding

[Sarcatica]

Coil series has probably been the most succesful so far, Creator Savage seemingly trails just behind that. And that is good. There are however still a huge amount of players not raiding. As it stands, raiding seems to be the only challenge that has the most overall controversy in this game due to the gap in skill. EDIT: I'm talking about overall competency in both DPS output and mechanic executions.

Let's talk about what drives you as a player to raid in this game. Likewise, what turns you off as a player to raid?

EDIT: What can we hope for SE to do for 4.0 onwards for raid? The stigma of "low DPS" has been a huge controversy ever since 2.0, I would like to have your thoughts regarding this matter as well, of course in relation to the raid itself.