There are PvP-only rewards that we can get and they have been there since its introduction (the ADS mounts). All they're doing is repeating the same cycle with almost no change besides said carrot. There is little reason to expect anything different of an outcome. PvP is, and always will be, seen as nothing more than a grind to fulfill PvE needs in this game for the majority. The cause is because there's no reason to think about PvP positively in its own light. There's no reason to distinguish it from doing something else to get what you want (since you can just AFK through PvP to get tomes, for example). Even in the case of the mounts, it's not much different of an outcome than just getting a bad group, except you still benefit from a loss with tome rewards (not a bad thing).
In other words, it's poor marketing and practice for PvP content, which was what I was getting at. Why should people look at or treat PvP differently from PvE, when the goal rewards are possible to be acquired in the same mindless venture? You can currently categorize both forms of content as the same objective. Get a match/dungeon/raid done ASAP (without needing to think about it at all).
That's true but as I said above, we've already done that. We're well beyond this being any form of trial and error, since we have the data on the matter, and it's just repeating itself over and over. Incentives have always been a thing with PvP in this game. The minion/mount from ranking was a proper attempt at the gradual removal. Now that that's not a thing, we're right back to where we started. Thinking the only way to fix the participation is to use the same method with that carrot, which was done multiple times already. I highly doubt a large number of people care about unique earrings in this game outside of collections sake, nor do I think anyone would hail earrings as the same sort of enjoyment or prestige as minions (and inevitably mounts).Yes and no. I used to play FPS competitively. Unless you're in the Twitch bracket (years after I quit the genre), you'll actually get very little. Games like Halo, Call of Duty and Battlefield mostly reward achievements and cosmetic things for bragging rights, like custom tags or painting your gun. Few of those are exclusive. The playerbase in FPS plays primarily for fun or to outrank other players. You don't have to incentivize them because the game itself is incentive enough. FFXIV doesn't have that luxury because its audience isn't PvP oriented. So you need to nudge them towards it in the hopes they'll find it fun. Basically, you start with a carrot, then gradually move away from it.
It doesn't have to be that way. What they could do is allow a list of rewards as more seasons start. Top ranking players pick one or so rewards from the entire list (which will include prior season rewards). That way, as seasons continue, they can introduce more ranking tiers for rewards. I.e. top 11-50 ranks will get access to last seasons rewards list