A lot of people just buy the merchandise to get the in-game items/minions/music/poses/etc. Yet sometimes it's nearly impossible to purchase an item through the online store. And waitlists either don't always work, or things just don't get restocked.

Today the Encyclopedia Eorzea Book sold out within an hour during a work day, before many people even realized it had been posted.

People who work full time jobs, are parents, or have mid-day responsibilities, should not be left out just because they can't log in during an hour-long period when items are posted or re-stocked.

So why not just sell the minions, emotes, etc for the -exact- same price as the physical item online. E.g. if Encyclopedia Eorzea is $50, sell the namingway minion for $50.

Or alternatively, create a "waiting list" system where people can pay for the item ahead of time, get a code for the minion by email, and receive the item whenever stock can be made in the future (with a refund if the item can no longer be made).