So it's...sort of a bug?
You may need to speak to the printing supplier in the EU to make sure they take extra care when binding the books. I received mine today and it's upside down and back to front.
I'm keeping it because I find it really funny, but some people may not be as receptive to this printing error!
Upside Doooooown
Flip book upside down and open from the back to access the start of the Lore Book!
http://i.imgur.com/GsFEtI0.jpg
Doesn't really matter what way you set it because this is the back of the book right here... <_<
http://i.imgur.com/pHy1T2dr.jpg
Back = Front
http://i.imgur.com/b7JkJVG.jpg
http://i.imgur.com/tvp48ns.jpg