I'm a mid-core player. I choose to not play end game. (What's the incentive?)

[NefarioCall]

Um... good for you? I guess? ¯\_(ツ)_/¯

I think this sums up my feelings pretty bang on.

Uh... so a casual who has some unhealthy sounding binge sessions?

I definitely agree with you, there needs to be incentive. Myself, I do try to do all the content because of first, the completionist in me, second the feeling that I want to challenge myself and improve as a player, and third, that feeling of "well what the heck do I use all this higher gear for if not to try content that requires it?"

Yeah, with 4.0 coming relatively soon, i may just try to keep my focus on the completion of 'content' rather than getting sidetracked too much into levelling extra jobs. Good idea

I'd say do relics, palace of the dead, hunts, gold saucer and crafting. If you are looking for a massive time investment. The rest of the game is designed to be played in short sessions.

Relics! Yes, i just need to choose a job.... but yes. Very good point. Also very interested in palace of the dead. I used to craft a lot, which is why i have all my crafts at 50, but then just stopped there... Dunno if i'll find the time or not.